Ed Juline

Bitcoin Treasuries

Ed Juline is President of Bitcoin Treasuries Media and one of the leading voices in the global Bitcoin Treasury movement. He co-founded the Bitcoin Treasuries Unconference NYC, a town-hall-style gathering where CFOs, fund managers, and corporate leaders explore how to hold Bitcoin on balance sheets with transparency and yield.

A former Director of Bitcoin Advocacy at Strategy (formerly MicroStrategy), Ed helped shape the “Bitcoin for Corporations” narrative from the inside. Before that, he worked across the U.S., Mexico, and Europe building companies that bridged traditional industry with the emerging Bitcoin economy.

An early Bitcoiner (bought at $6 in 2011, sold too soon, learned forever), Ed now focuses on helping organizations understand Bitcoin as discovered sound money — not speculation. His work connects corporate finance, community, and philosophy, pushing Bitcoin from theory to treasury reality.

He’s also known for bringing humor, authenticity, and storytelling to the movement — predicting $212,121 BTC by the end of 2025..